I read tI read this short article on "Thinking Strategically about the Placements of Your Calls to Action." It actually is an article on where to place a call for someone to sign up for a blog or the like. The author makes the point that he puts the call to action at the end, after he has provided good content.

This made me think--is this not the mark of a good leader? Before calling people to action we should seek to earn the right to speak into their lives. This can come by serving them and helping them in their life and walk with God.

What should we do first before seeking to lead others?