How can churches use Facebook to reach out? One way to do this is to post powerful Christian pictures and videos online.

By placing Christian pictures and video online, the Christian message can be experienced, appealing to today’s right-brained, image driven culture. Leonard Sweet uses the “E.P.I.C.” metaphor for postmodern culture, and the “I” stands for “image-driven.” Sweet rightly invites the Church to visually present the gospel, explaining that “we are a print-saturated, word-based church in the midst of visual technologies that are creating a whole new visual culture.”

The emotion that is evoked by these images is powerful, and can be even more effective than reason in reaching postmoderns, who are skeptical of logic and arguments as a means to truth. The Church needs to recover the power of images, symbols, and stories—virtually eliminated in modern presentations of the gospel—to effectively communicate the gospel today.